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Robb LeerRobb Leer

President and Founding Partner


As the founding partner and president of Leer Communication & Consultants, Robb brings unprecedented media experience and a tremendous ability to manage your brand’s message. Prior to starting the agency, Leer was an award-winning journalist with more than two decades of media and communication experience in the radio and television industry. Successfully pitching the press and creating effective campaigns that make headlines is what Robb does best, and he is a real asset to your company’s communications efforts.


Since 2003, Robb has been consulting companies and personnel on media and public affairs strategies. Much of Robb’s work has been on behalf of high profile clients. New Ballpark Inc., a non-profit group of downtown developers and business owners in Minneapolis, for example hired Leer Communication in 2006 to create and execute media events that would support the legislative initiatives of the Minnesota Twins’ bid for new outdoor ballpark. Then in 2007, Leer’s firm was hired by the Minnesota Ballpark Authority to handle all of the new Twins’ ballpark daily media-related services.


Robb has the level head and quick thinking to successfully execute his clients’ crisis communications strategies. Leer is also acclaimed for his public speaking seminars, as well as coaching sales staffs and executives the techniques to enhance their “presentation” and public affairs skills. These interactive media workshops have successfully prepared and provided real-world training techniques to dozens of newsmakers.


Robb worked for 24 years at KSTP-TV, Hubbard Broadcasting in St. Paul. He was a news and sports reporter; his global assignments included three winter Olympics; Lake Placid in 1980, Sarajevo, Yugoslavia in 1984 and Calgary, Alberta in 1988. In the 1990s Robb’s tenacious reporting style earned him a promotion as the station’s Senior Investigative Reporter. In a decade of investigative reporting, he was recognized six times with Emmy awards for excellence from the National Academy of Television Arts & Sciences.


Robb is a native of the Twin Cities, born and raised in Minneapolis. He attended the University of North Dakota, where he was a Communications and Radio & TV major.

Robb Leer

President and Founding Partner


Andy Skoogman

Senior V.P.

Crisis Communications Specialist


Greg Erickson

Creative Director


Robert Parrack

Creative Director/Web Designer


Joe Sheeran

Communication Specialist


Rod Rassman

Video and New Media Consultant

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